Mobile Apps Analytics Keep the Industry Moving

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With each passing month, the mobile application only increases in importance for businesses looking to expand their reach beyond the traditional means of communication. As more and more traditional businesses expand into the mobile world, the benefits offered by mobile apps analytics continue to grow as the businesses that embrace these tools pull away from those that do not.

The Mobile Apps Explosion

It’s hard to believe that just a few years ago very few people even knew what a mobile app was, and now the major app stores are approaching over 100 billion individual app downloads, with no real end in sight. This technology sector has grown from an interesting side function in a smartphone to the main reason people become attached to the mobile devices.

This explosion has not gone unnoticed in the business world. Numerous companies have grown up around the idea of bringing a desirable app to the marketplace. Even more have found that a well-built app can be a great addition to an existing physical product, engaging customers and building brand loyalty.

Of course, with all these changes come some issues as well. Sometimes the apps were just thrown together at the last minute and had difficulty performing as expected, and sometimes the app worked perfectly well but the network supporting it wasn’t ready for a sharp increase in traffic. It wasn’t long after the app became an integral part of modern life that IT executives realized something more was needed.

How Mobile Apps Analytics Changes Everything

One of the other big technological drives in the past few years, the cloud, grew into a massive sea change regarding information analysis. Some analysis was always present in technology solutions, but the cloud offered a platform where businesses of all sizes could finally take advantage of deep instant analytics, and the era of big data was born.

For mobile applications, businesses that adopted analytics for their mobility endeavors saw quick results. Mobile app analytics constantly monitor the entire app ecosystem, providing reports on bandwidth usage, server usage, customer trends and intentions, database health and overall system performance.

Often the benefits are obvious, like when the analytics point out that app traffic spikes during certain times of the day or certain events and the business responds by moving resources from other endeavors during those times to handle the load. Other benefits are not always on the surface, such as when analytics are used as a diagnostic tool to track how changes in the apps code effect the system as a whole.

Analytics for the Future

The overall effect of this massive push in analytics has been to see mobile applications run more efficiently than ever while remaining stable and operational. In the marketplace, this means that beta apps and apps that have not been optimized are far less likely to be accepted by the public than they are today.

Customers are no longer willing to accept occasional downtime or lag during peak times, so businesses looking to survive in the mobile world no longer have the option of holding off on analytics.

Of course, not all mobile application analytics programs are the same, and the explosion in the marketplace means that there are a good number of imposters out there that just track traffic levels and call themselves an analytics program.

A real mobile app analytics solution is going to be built with a deep understanding of what businesses need today, and what they’re going to need tomorrow. The right app will collect data constantly, from all aspects of the system, in order to spot issues before they grow into something that’ll cause downtime. Next-gen analytics apps also exist in real-time, providing easy-to-understand results about what is happening in the system right now, not the last hour or even yesterday, as some knock-off solutions do.

Finally, the app is going to have to interact seamlessly with the cloud. It has to understand and work with the languages, platforms, and infrastructures that are going to be driving the future of technology, and it has to be able to exist in the cloud. If a cloud-based application suddenly gets popular and grows exponentially overnight, the analytics solution has to seamlessly grow with it in order to stay effective, and this agility is really only available from the cloud.

Mobile apps will continue to shape the world of technology, perhaps even more than they already have, but organizations that trust their systems and their programmers to do everything right all the time will find their customers flocking to other products that actually work. Modern technology simply can’t be left alone, and an application analytics solution is now a requirement from the testing stage to release, and beyond.

Image credit: Wikimedia

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